where we foster the growth of the african travel & tourism sector through innovation & collaboration

africa tourism innovation hub

The Future of Africa's Tourism Industry

welcome to the africa tourism innovation hub

At the Africa Tourism Innovation Hub, we believe that accelerators and incubators are essential to fueling connections and growth for cutting-edge researchers and ambitious entrepreneurs. That’s why we have created a physical space that brings together researchers, creators, and innovators to nurture ideas in the tourism industry, including developing new product development.

Ignite Your Innovation Journey

Sign Up For Membership

Ready to be part of a dynamic community of tourism innovators? It all starts here. Join the Africa Tourism Innovation Hub and unlock exclusive access to a world of opportunities, learning, and collaboration. Whether you’re an aspiring entrepreneur, a seasoned researcher, or simply passionate about the future of African tourism, our platform is your launchpad.

Entrepreneurship

ECOSYSTEM DEVELOPMENT

COLLABORATION

INNOVATION

TODAY'S TRAVELLER

For the first time since the pandemic, business flight bookings have exceeded 2019 levels, a key milestone in the recovery.

Travel Technology

Travel technology (also called tourism technology, and hospitality automation) is now a norm and critical strategic imperative for firms, destinations, travel trade and the industry as whole, and Africa is not an exception.

TOP DESTINATIONS

Destinations are evolving as people have started booking travel farther from home. Long-haul leisure travel, shot up to just -7% below pre-pandemic levels by the end of April. There is also an increase in demand for sustainable travel.

modes of travel

Throughout 2021, traveling by car was the preferred mode of transportation but now buses, cruises and trains are seeing an uptick in bookings.

Our target audience

The hub targets young African individuals and start-ups, established or in a concept stage.

our partners

BECOME A MEMBER

Don’t miss out on the chance to be at the forefront of African tourism innovation. Sign up for membership today and let’s transform the industry together!

Maipato Caroline Mmako


Lecturer, Coordinator & Learning Development Facilitator, University of Johannesburg

Maipato Caroline Mmako is a lecturer, Coordinator and Learning Development Facilitator at the University of Johannesburg. Passionate about student success and student development, she has worked on an initiative called Africa by bus where she planned, organized, and facilitated 3 trips across 3 African countries with more than 250 students by bus. She presented at the South African National Resource Center (SANRC) on how the Africa by bus initiative encourages experiential learning and affords young people the opportunity to experience the different cultures in Africa while exploring the beautiful continent.

She forms part of the first cohort of fellows who were part of the Tennessee State University Research programme with a focus on student learning and adaptation; looking at the Nashville Next Plan. She loves working with young people and that saw her working in collaboration with a youth organization in Soweto where she led, collected, and donated over 250 books for the Nelson Mandela Day book drive.

She is also an avid reader and loves traveling.

Dr. Isobel Green

Department Head, Senior lecturer, Department of Tourism and Hospitality at the Namibia University of Science and Technology, Namibia

Dr Isobel Manuel holds a PhD in Tourism and Hospitality, a Postgraduate Diploma in Heritage Conservation and Management, a Postgraduate Certificate in Higher Education (Cum Laude) and a Master in Leisure Project Management.  She is at present employed as a senior lecturer in the Department of Tourism and Hospitality at the Namibia University of Science and Technology, Windhoek. She is also the Head of Department  which oversees both the academic department and commercial NUST Hotel School. 

She is currently the Deputy Chair of the Board of Directors at the Windhoek Country Club and Deputy Chair of the Council on the National Arts Council of Namibia.  Her involvement in local community projects and activities speaks to her portfolios on the various government boards and of which she takes great pride to be able to share skills and knowledge for the upliftment of the respective entities which in turn benefits the community at large. 

As a seasoned academic her research interests are of cultural, creative, heritage and sustainable tourism management which seeks to empower local communities more specifically women and which she has published in various journals and book chapters. 

In her spare time, she is an avid reader of novels and biographies and enjoys spending time with her husband and four kids. 

Prof. Keolebogile Motaung

Deputy Vice Chancellor – Research Innovation and Engagement – Durban University of Science & Technology, South Africa

Prof. Keolebogile Motaung is a Full Professor, Biomedical Scientist and Director: Technology Transfer & Innovation at the Durban University of Technology with more than 23 years’ experience in Higher Education. She is the founder and Chief Executive Officer of Global Health Biotech (Pty) Ltd. As a Professor, research scientist and entrepreneur, she trains her postgraduate students not just on how to do research, and become a scientist, but also on how to become entrepreneurs. She is an award winner and has received a number of accolades from far and wide because she has thrown the gauntlet in bridging the gap between science and entrepreneurship.

Akwasi Obeng Adjei

Director Of Audit: Wealth, Investment Management And Insurance, Absa. Internal Audit: Investment & PHD Candidate South Africa

He is the Director of Group Internal Audit: Investment Management and Insurance at Absa Bank South Africa and an academic with a vested interest in the Futures as a discipline. He has presented on this subject matter at several conferences and organisations and has received numerous accolades. He is a PhD Candidate (Wits) and holds an MBA (Stellenbosch), MCOM (Wits), BSc Hons Management (UJ), BSc IT & Mathematics qualifications.

Mr. Kwakye Donkor

CEO – Africa Tourism Partners & ATIH Project Lead

Kwakye Donkor is the Chief Executive of Africa Tourism Partners (ATP) which is UNWTO affiliate member and UNWTO award-winning firm. He is a renowned strategist and expert in tourism development, marketing, brand management and MICE (Meetings, Incentives, Conferences and Exhibition/Events). He also has demonstrated expertise in corporate strategy formulation and execution, business transactional advisory and leadership development worldwide across education, finance and hotel development.

His expertise and experience have earned him the privilege to regularly serve on expert panels facilitated by international organizations including UNWTO, AU, SADC, The World Bank Group, GIZ, BBC, CNBC Africa, Channel Africa, ENCA, SABC and more.

Kwakye is a recognised and highly respected personality in Africa tourism, travel and hospitality space.

Mr. Sebulon Chicalu

Director Of Tourism, Ministry Of Environment, Forestry And Tourism, Namibia

Business Strategist, Travel and Tourism Industry Expert, Product innovation and development Expert, Presenter, Negotiator, Speaker, Moderator, GALLUP Certified Strengths & Talent Development Coach, Mentor and Employee Engagement Expert. His talent DNA are Responsibility, Strategic, Futuristic, Focus, Self – Assurance.

He is a Director of Tourism and Gaming in the Ministry of Environment, Forestry and Tourism. He has over the years developed and launched many hospitality, tourism services & products and events. He has vast executive management and Board experience having worked as a Senior Manager and Board of Director in the travel, tourism, hospitality sector and medical fund industries in both private and public sector over the past 25 years.


He is experienced in pragmatic strategic and tactical business management in the hospitality, travel and tourism industry, strategic human capital, operations management, strategic marketing, product innovation and development, tactical corporate leadership, policy design & development, strategy formulation & implementation, employee relations and engagement, strength coaching and talent development, etc. He holds a Masters of Business Administration (MsM), Bachelor of Science in Business Administration, Advanced Diploma in Business Administration and Diploma in Marketing Management. He is certified in Corporate Governance and Certified GALLUP Clifton-Strengths Coach.

Barry Clemens


CEO - Hospitality EQ

Top 100 most influential leaders in Hospitality – Global Mice congress and awards 2019. Most influential Hospitality CEO for London – CEO Monthly Magazine. Lilizela Award judge for 5 consecutive years (2014, 2015, 2016, 2017 & 2018).


African Tourism Leadership Forum – Awards committee member & speaker, and current Chairperman of AYTIC. Recognised international speaker on hospitality & tourism topics. Advisory board member on several international institutions. Seedstar mentor. Barry has proven track record in successfully developing financially distressed businesses into profitable units.

With over 25 years of experience in the international Hospitality & Tourism industry, he has been a prominent presence in the field. He is currently leading the commercial activities for Portier Technologies, a company that provides the industry with technology which enhances the guest experience and enhances engagement with the hotel.

Barry was chosen as one of the Global 100 most influential leaders in the industry during the Global Mice Congress in Mumbai this year and has been a regular invited speaker at several international Hospitality & Tourism conferences around the world.

With proven commercial understanding, product, and business development skills, he has also been appointed to the adjudication panel for the Africa Youth in Tourism Innovation competition. And will act as a mentor to one of the winners.

Silas Newaka

Southern Africa Innovation Support (SAIS) programme Country Coordinator- Namibia based in NBII

Silas is the The Namibia Business Innovation Institute (NBII) of the Namibia University of Science and Technology in partnership with the National Commission on Research Science and Technology (NCRST) are the node of Southern Africa Start-up Award (SASA). He is a dedicated social innovator who is responsible for fishing, nurturing and cultivation of innovation ideas for the marketplace

Silas believes in partnerships and collaboration as a formidable tool to innovate and ultimately achieve a poverty free nation.