Empower Your Tourism Journey

Unlock a World of Tourism Opportunities

Join the Africa Tourism Innovation Hub

Are you ready to embark on a journey of innovation and discovery in the world of African tourism? Join the Africa Tourism Innovation Hub today and become part of a dynamic community of forward-thinkers, researchers, and entrepreneurs who are shaping the future of the tourism industry on the continent.

Our membership caters to your unique needs, offering you access to a world of benefits. Whether you're seeking to enhance your skills, network with industry experts.

Join our membership to gain exclusive entry to monthly webinars, discounts on workshops, and a treasure trove of educational resources in our document database. For our members, the journey goes even further, with invitations to Master classes and the opportunity to earn a Certificate of Competence after attending 12 monthly expert sessions. Your path to success in African tourism innovation begins here.

Sign up now, and let's shape the future together.


Join the Africa Tourism Innovation Hub

Join the Africa Tourism Innovation Hub

eCornell And Cornell University partnership

Benefits of Cornell University

Delivered by eCornell
Issued By Cornell University

Our courses are delivered by Cornell University, one of the world's leading Ivy League institutions renowned for its excellence in education and research. When you enroll with us, you are accessing knowledge from a prestigious university with a rich history of academic achievement. Upon successful completion of our courses, you will receive a Certificate from Cornell University. This certificate not only validates your expertise but also carries the weight and reputation of a globally recognized institution. It's your key to standing out in the competitive world of tourism and hospitality.

By choosing Cornell University and eCornell, you gain:

Unparalleled Reputation : Access Cornell's sterling reputation in academia, instantly boosting your credibility in the industry.

Expert Instruction : Learn from industry experts and faculty members who bring real-world insights to your learning experience.

Global Network : Join a global network of Cornell alumni and eCornell graduates, opening doors to international opportunities.

Career Advancement : Enhance your career prospects with a certificate that's recognized and respected worldwide.

Cutting-Edge Knowledge : Stay ahead of the curve with courses that reflect the latest trends and innovations in tourism and hospitality.

Choose Cornell University and eCornell for a learning experience that not only equips you with valuable skills but also empowers you with a prestigious certificate that can shape your future in the tourism industry.


$ 99
  • Webinars Presented By Industry Experts & Seasoned Professionals
  • 3 - 5 Quarterly Exclusive Content, Training & Workshops.
  • 50% Discount On Regular Workshops
  • Exclusive Invitation To Master Classes, UNWTO & AFCTA Related Programmes
  • Certificate of Continued Professional Development (CPD) After Attending a Minimum of 4 Expert Session.

Membership & Enrolment

$ 99
  • Webinars Presented By Industry Experts & Seasoned Professionals
  • 3 - 5 Quarterly Exclusive Content, Training & Workshops.
  • Up To 90% Discount On Cornell University Certificate Programmes
  • 50% Discount On Regular Workshops
  • Exclusive Invitation To Master Classes, UNWTO & AFCTA Related Programmes
  • Certificate of Continued Professional Development (CPD) After Attending a Minimum of 4 Expert Session.
Online Certificated Professional Development
$ $619
  • Online Certificated Professional Development Program with a 17 optional programmes available.
  • Duration 3 - 4 Months
  • Two Weeks Per Module Within A Program / Course
  • Instructor-led
  • Full Online
  • Small Classes
  • Perform a market diagnosis to describe your target customers and determine how you can best create value for them.
  • Design a strategy to create and deliver value and defend profits.
  • Assess change, disruption, and uncertainty in your industry.
  • Respond to disruption effectively by surmounting internal roadblocks to change.
  • Identify potential synergies to boost your organisation’s value creation and profitability.
  • Evaluate mergers and acquisitions, strategic alliances, and organic growth strategies for your organisation.
  • Identify your supply chain and key business relationships and assess their health.
  • Use game theory to understand the game, outsmart your rivals, and maximise profits.
  • Leverage the power of digital platforms to grow your organisation.

our partners

Maipato Caroline Mmako

Lecturer, Coordinator & Learning Development Facilitator, University of Johannesburg

Maipato Caroline Mmako is a lecturer, Coordinator and Learning Development Facilitator at the University of Johannesburg. Passionate about student success and student development, she has worked on an initiative called Africa by bus where she planned, organized, and facilitated 3 trips across 3 African countries with more than 250 students by bus. She presented at the South African National Resource Center (SANRC) on how the Africa by bus initiative encourages experiential learning and affords young people the opportunity to experience the different cultures in Africa while exploring the beautiful continent.

She forms part of the first cohort of fellows who were part of the Tennessee State University Research programme with a focus on student learning and adaptation; looking at the Nashville Next Plan. She loves working with young people and that saw her working in collaboration with a youth organization in Soweto where she led, collected, and donated over 250 books for the Nelson Mandela Day book drive.

She is also an avid reader and loves traveling.

Dr. Isobel Green

Department Head, Senior lecturer, Department of Tourism and Hospitality at the Namibia University of Science and Technology, Namibia

Dr Isobel Manuel holds a PhD in Tourism and Hospitality, a Postgraduate Diploma in Heritage Conservation and Management, a Postgraduate Certificate in Higher Education (Cum Laude) and a Master in Leisure Project Management.  She is at present employed as a senior lecturer in the Department of Tourism and Hospitality at the Namibia University of Science and Technology, Windhoek. She is also the Head of Department  which oversees both the academic department and commercial NUST Hotel School. 

She is currently the Deputy Chair of the Board of Directors at the Windhoek Country Club and Deputy Chair of the Council on the National Arts Council of Namibia.  Her involvement in local community projects and activities speaks to her portfolios on the various government boards and of which she takes great pride to be able to share skills and knowledge for the upliftment of the respective entities which in turn benefits the community at large. 

As a seasoned academic her research interests are of cultural, creative, heritage and sustainable tourism management which seeks to empower local communities more specifically women and which she has published in various journals and book chapters. 

In her spare time, she is an avid reader of novels and biographies and enjoys spending time with her husband and four kids. 

Prof. Keolebogile Motaung

Deputy Vice Chancellor – Research Innovation and Engagement – Durban University of Science & Technology, South Africa

Prof. Keolebogile Motaung is a Full Professor, Biomedical Scientist and Director: Technology Transfer & Innovation at the Durban University of Technology with more than 23 years’ experience in Higher Education. She is the founder and Chief Executive Officer of Global Health Biotech (Pty) Ltd. As a Professor, research scientist and entrepreneur, she trains her postgraduate students not just on how to do research, and become a scientist, but also on how to become entrepreneurs. She is an award winner and has received a number of accolades from far and wide because she has thrown the gauntlet in bridging the gap between science and entrepreneurship.

Akwasi Obeng Adjei

Director Of Audit: Wealth, Investment Management And Insurance, Absa. Internal Audit: Investment & PHD Candidate South Africa

He is the Director of Group Internal Audit: Investment Management and Insurance at Absa Bank South Africa and an academic with a vested interest in the Futures as a discipline. He has presented on this subject matter at several conferences and organisations and has received numerous accolades. He is a PhD Candidate (Wits) and holds an MBA (Stellenbosch), MCOM (Wits), BSc Hons Management (UJ), BSc IT & Mathematics qualifications.

Mr. Kwakye Donkor

CEO – Africa Tourism Partners & ATIH Project Lead

Kwakye Donkor is the Chief Executive of Africa Tourism Partners (ATP) which is UNWTO affiliate member and UNWTO award-winning firm. He is a renowned strategist and expert in tourism development, marketing, brand management and MICE (Meetings, Incentives, Conferences and Exhibition/Events). He also has demonstrated expertise in corporate strategy formulation and execution, business transactional advisory and leadership development worldwide across education, finance and hotel development.

His expertise and experience have earned him the privilege to regularly serve on expert panels facilitated by international organizations including UNWTO, AU, SADC, The World Bank Group, GIZ, BBC, CNBC Africa, Channel Africa, ENCA, SABC and more.

Kwakye is a recognised and highly respected personality in Africa tourism, travel and hospitality space.

Mr. Sebulon Chicalu

Director Of Tourism, Ministry Of Environment, Forestry And Tourism, Namibia

Business Strategist, Travel and Tourism Industry Expert, Product innovation and development Expert, Presenter, Negotiator, Speaker, Moderator, GALLUP Certified Strengths & Talent Development Coach, Mentor and Employee Engagement Expert. His talent DNA are Responsibility, Strategic, Futuristic, Focus, Self – Assurance.

He is a Director of Tourism and Gaming in the Ministry of Environment, Forestry and Tourism. He has over the years developed and launched many hospitality, tourism services & products and events. He has vast executive management and Board experience having worked as a Senior Manager and Board of Director in the travel, tourism, hospitality sector and medical fund industries in both private and public sector over the past 25 years.

He is experienced in pragmatic strategic and tactical business management in the hospitality, travel and tourism industry, strategic human capital, operations management, strategic marketing, product innovation and development, tactical corporate leadership, policy design & development, strategy formulation & implementation, employee relations and engagement, strength coaching and talent development, etc. He holds a Masters of Business Administration (MsM), Bachelor of Science in Business Administration, Advanced Diploma in Business Administration and Diploma in Marketing Management. He is certified in Corporate Governance and Certified GALLUP Clifton-Strengths Coach.

Barry Clemens

CEO - Hospitality EQ

Top 100 most influential leaders in Hospitality – Global Mice congress and awards 2019. Most influential Hospitality CEO for London – CEO Monthly Magazine. Lilizela Award judge for 5 consecutive years (2014, 2015, 2016, 2017 & 2018).

African Tourism Leadership Forum – Awards committee member & speaker, and current Chairperman of AYTIC. Recognised international speaker on hospitality & tourism topics. Advisory board member on several international institutions. Seedstar mentor. Barry has proven track record in successfully developing financially distressed businesses into profitable units.

With over 25 years of experience in the international Hospitality & Tourism industry, he has been a prominent presence in the field. He is currently leading the commercial activities for Portier Technologies, a company that provides the industry with technology which enhances the guest experience and enhances engagement with the hotel.

Barry was chosen as one of the Global 100 most influential leaders in the industry during the Global Mice Congress in Mumbai this year and has been a regular invited speaker at several international Hospitality & Tourism conferences around the world.

With proven commercial understanding, product, and business development skills, he has also been appointed to the adjudication panel for the Africa Youth in Tourism Innovation competition. And will act as a mentor to one of the winners.

Silas Newaka

Southern Africa Innovation Support (SAIS) programme Country Coordinator- Namibia based in NBII

Silas is the The Namibia Business Innovation Institute (NBII) of the Namibia University of Science and Technology in partnership with the National Commission on Research Science and Technology (NCRST) are the node of Southern Africa Start-up Award (SASA). He is a dedicated social innovator who is responsible for fishing, nurturing and cultivation of innovation ideas for the marketplace

Silas believes in partnerships and collaboration as a formidable tool to innovate and ultimately achieve a poverty free nation.